Scotland and Northern Ireland: Stable, Steady Growth
In Scotland, new tenancy rents now average £1,135 per month, up 0.4% on February 2025. Similarly, Northern Ireland sees modest growth, with rents averaging £1,072—also up 0.4%. Landlords in these regions can expect stable returns, though dramatic increases are unlikely.
Northern England: A Varied Picture
Across the North of England, trends vary:
North East England: £901 (+0.2%)
Yorkshire and the Humber: £985 (+0.7%)
North West England: £1,311 (+10.3%)
The North West continues to show strong demand, particularly in cities like Manchester and Liverpool. However, landlords should note that part of this growth may be a short-term February spike rather than a long-term trend.
Midlands: Signs of Softening
Rents in the Midlands are starting to ease:
West Midlands England: £1,070 (-1%)
East Midlands England: £1,044 (-2.2%)
Landlords in these areas may need to review rental pricing to remain competitive, while maintaining tenant retention strategies.
Wales and the South West: Different Paths
In Wales, rents are slightly down at £1,091 (-0.5%). Meanwhile, the South West England continues to grow modestly, with rents rising 1% to £1,378—making it one of the few southern regions still showing upward movement.
Southern England and London: Cooling Market
Further south, the rental market is easing:
East Anglia: £1,376 (-1.1%)
South East England: £1,577 (-2.3%)
London: £2,703 (-1.1%)
Landlords in these regions should consider realistic pricing strategies and enhanced tenant engagement to maintain occupancy.
Key Takeaways for Landlords
Northern regions remain resilient, offering opportunities for growth.
Southern regions, including London, are softening—requiring more strategic rental management.
Understanding your local market is essential: national averages no longer tell the full story.
At Jacksons, we help landlords navigate these regional differences, ensuring properties are priced competitively and attract reliable tenants. Contact us today to discuss how these trends may impact your portfolio and discover strategies to maximise your returns.
