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How to Choose the Best Estate Agent for Your House Sale

Selling your home can feel overwhelming, but the right estate agent can make the process smooth, stress-free, and profitable. With so many estate agents competing for your business, it’s crucial to choose someone you can trust to market your property effectively and get the best price.
Here’s a complete guide on how to find the right estate agent for your house sale.

Ask for Recommendations from Trusted Sources
Start with people you know. Ask friends, family, and colleagues who have recently sold their homes about their experiences. Which agents delivered results? Were there any issues along the way?
Additionally, research local agents online. Look at recent property sales in your area to see which agents are active. Online reviews from real customers can also reveal insights into professionalism, responsiveness, and effectiveness.
Pro Tip: Agents with consistently positive reviews and a strong local presence are often the most reliable.

Verify Industry Credentials and Professional Memberships
A trustworthy estate agent should be a member of The Property Ombudsman (TPO). This ensures they adhere to a strict code of conduct and maintain high professional standards.
Many agents also belong to trade organizations like NAEA Propertymark, which signals experience, training, and commitment to ethical practices. Choosing a certified agent reduces the risk of unprofessional conduct and gives you extra peace of mind during your sale.

Test the Agent’s Skills “Undercover”
Before committing, visit the agency as if you were buying a property. Ask questions about homes similar to yours and pay attention to their approach.
Do they present properties professionally?
Are they responsive and knowledgeable?
Would you feel confident buying from them?
If the agent impresses you as a buyer, they’re likely to represent your property effectively to potential buyers.

Prepare a List of Essential Questions
A good estate agent should be transparent and informative. Prepare questions such as:
What contract types do you offer: sole agency or multi-agency?
How long is the tie-in period?
What are your fees or commission rates?
How will my property be advertised?
Who will conduct viewings, and how is feedback provided?
How long has the agency been operating, and what experience do team members have?
Clear answers to these questions will help you compare agents and make an informed choice.

Decide Between Sole-Agency or Multi-Agency
When selling your property, you’ll need to choose your marketing strategy:
Sole Agency: One agent handles your property exclusively. They have a strong incentive to sell your home quickly and at the best price.
Multi-Agency: Multiple agents market your property, increasing exposure but potentially creating inconsistent messaging and higher costs.
Often, a high-quality sole agent can outperform several cheaper agents combined. Invest in a professional who knows your area and has a proven track record.

Final Tips for Choosing the Right Estate Agent
Choosing the right estate agent can make a huge difference in your selling experience. Take your time to:
Research agents online and offline
Check credentials and customer feedback
Ask the right questions
Trust your instincts
The right agent will guide you through every step, helping you sell your home efficiently and for the best possible price.

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Meet Jacqui, Our Director

jacqui.bradshaw@jacksonsproperty.co.uk
Jacqui is the driving force behind Jacksons, combining decades of estate agency experience with a genuine passion for people and property. Her hands-on approach, strong local knowledge, and commitment to doing things differently have shaped the company’s values and built a business rooted in trust, service, and results.

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