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Two Estate Agency Offers Sellers Should Avoid This December 2025

As we approach the end of the year, estate agencies everywhere roll out tempting offers designed to get sellers signed up before January. On the surface, these promotions may look appealing—but if your goal is to achieve the best possible price for your property, some of these seasonal “deals” can actually work against you.
Below are two common December offers you’ll likely see this year—and why you should think twice before saying yes.



1. “List Your Property in December to Go Live in January & We’ll Reduce Our Fee!”
It sounds great at first: list now, save money later.
But here’s the problem…
A generic offer puts you and your home in the same box as everyone else. You become one of many—not the one that stands out.
In a competitive market, standing out is what gets attention… and attention is what gets you the best possible sale price.
A reduced fee is no benefit if your home ends up lost in a crowd.



2. “List Now to Launch for the Boxing Day Boom on Rightmove!”
Every year, we hear the same pitch: Boxing Day is the busiest day for property searches—so launch then!
But here’s the truth:
Yes, Rightmove traffic spikes on Boxing Day.
No, that doesn’t mean it’s the best time for your property to launch.
Why?
Because your property becomes one of hundreds going live at the exact same time.
It’s the digital version of shouting in a noisy room—you’re visible… but you’re not the focus.
And once again, to get the best price, your home needs to stand out, not blend in.



The Better Alternative: A Tailored Strategy
When you are ready to sell, we are ready to work with you—without generic season-based gimmicks.
At Jacksons, we create:
  • Individualised marketing plans
  • Fair, transparent fees
  • Expert advice tailored to your goals, timeline, and property
Every home is unique. Every seller’s situation is different.
Your marketing should reflect that—because the right strategy, not the seasonal hype, is what truly maximises your sale price.


At Jacksons, We Know One Thing: To Get the Best Price, You Have to Stand Out.
And that’s exactly what we help you do.


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Meet Jacqui, Our Director

jacqui.bradshaw@jacksonsproperty.co.uk
Jacqui is the driving force behind Jacksons, combining decades of estate agency experience with a genuine passion for people and property. Her hands-on approach, strong local knowledge, and commitment to doing things differently have shaped the company’s values and built a business rooted in trust, service, and results.

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