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Why Only 55% of Homes Sell and How To Beat the Odds

Not every home that goes on the market ends up sold but knowing the reasons why can be the difference between “listed” and “sold”.

It may surprise many homeowners that potentially only around 5%% of homes that are listed actually complete a sale. As agents active in 2026, we see why some properties struggle and crucially, what you can do to avoid becoming part of that statistic.

 

1) Accurate Pricing — The Foundation of a Sale

Overpricing remains one of the biggest hurdles. Even modestly inflated asking prices can deter viewings or invite negotiations that stall progress. Instead of relying solely on automated valuations, we use real local sales and buyer behaviour data to recommend a price that attracts attention, not queues a property up for discounts later. 

 

2) First Impressions Count — Online & In Person

Most buyers begin their search online. Listings with professional photography, engaging descriptions and clear floorplans get more enquiries and more viewings lead to offers. A clean, light and well-presented home on viewing day often translates into better offers.

 

3) Availability — Be Ready for Viewers

Homes that are available for flexible viewing slots, including evenings and weekends, consistently secure higher interest. The market is more fluid now than it was six months ago, so timely access to your property can be decisive.

 

4) Feedback-Led Adjustments

We review feedback with every viewing, if buyers repeatedly mention price or layout concerns, we adjust quickly. Sellers who are open to informed tweaks usually see far fewer stalled listings.

 

5) Chain Support and Professional Following-Through

Sometimes sales falter at offer stage because other parts of a chain break down. We guide buyers and sellers through these moments, keeping everyone moving towards exchange where possible.

 

We’re Here to Help

 

Selling your home should feel like a progression, not a waiting game. If you’d like a clear roadmap to maximise your chance of selling fast and for the best price, reach out for a free valuation and tailored advice today.

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Meet Jacqui, Our Director

jacqui.bradshaw@jacksonsproperty.co.uk
Jacqui is the driving force behind Jacksons, combining decades of estate agency experience with a genuine passion for people and property. Her hands-on approach, strong local knowledge, and commitment to doing things differently have shaped the company’s values and built a business rooted in trust, service, and results.

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OUR LATEST PROPERTIES

2 Bed Flat, Deceptively Spacious, Impressively Presented & Private Gated Parking. A Viewing Must!

Monthly

£1,100

2

1

1

Stratford Court, Stratford Lane, Rainham

Redecorated & Recarpeted Throughout This Modern 2 Bed First Floor Flat Has It All, Neutral Décor, Well-Proportioned Rooms, Size & Great Location Within Walking Distance Of The Town & Mainline Station. Externally There Is A Communal Courtyard Garden & An Allocated Parking Space.

Let Agreed
Representing A Fantastic Opportunity To Secure A High-Quality Rental Property In A Prime Location

Monthly

£1,500

3

1

1

Twyford Close, Rainham,

This Stylish 3 Bed Home Offers An Exceptional Opportunity For Families Seeking A Comfortable & Well-Located Home. With A Generous 850 Sq. Ft. (79 Sq. M) Of Thoughtfully Arranged Accommodation, This Property Combines Modern Living With Practical Features, In A Highly Desirable Area.

Let Agreed
Newly Renovated & Offering A Modern Living Space Ideal For Those Seeking Comfort & Convenience.

Monthly

£900

1

1

1

Rock Avenue, Gillingham,

The Extensive Refurbishment, Coupled With Its Prime Location And Appealing Features, Makes Viewing Highly Recommended To Fully Appreciate All That This Superb Maisonette Has To Offer. Don't Miss The Chance To Make This Beautifully Updated Property Your New Home.

Let Agreed
Newly Refurbished With Neutral Decor & Flooring Makes Viewing Highly Recommended

Monthly

£950

1

1

1

Rock Avenue, Gillingham,

The Extensive Refurbishment, Coupled With Its Prime Location And Appealing Features, Makes Viewing Highly Recommended To Fully Appreciate All That This Superb Maisonette Has To Offer. Don't Miss The Chance To Make This Beautifully Updated Property Your New Home.

Let Agreed
Modern 2-Bed Terraced House to Let in Hempstead, Gillingham

Monthly

£1,300

2

1

1

Almond Grove, Hempstead,

Discover this modern two-bedroom terraced house to let in Gillingham's sought-after Hempstead area, boasting open-plan living and delightful gardens. Perfect for tenants seeking comfort & location

Let Agreed
This Delightful, House Is Not Only Aesthetically Pleasing But Also Practical A Perfect First Home!

Monthly

£1,150

2

1

1

Beechings Way, Rainham,

The Recent Refurbishment, Combined With Comfortable Interiors, Valuable Outdoor Space, & A Desirable Location, Makes This Property An Outstanding Choice For Anyone Looking To Let. Early Viewing Is Highly Recommended For Prospective Tenants To Fully Appreciate All That This Home Has To Offer.