We work on a simple principle: list or learn. Understanding why a landlord chose a different route helps us continually improve our service. And of course, if your appointed agent doesn’t deliver the experience or results you were hoping for, we’d be more than happy to revisit things with you. We’re always on hand to reassess property presentation, pricing, or marketing strategies to help you achieve the outcome you expect.
A Different Approach to Lettings
The way we operate as a letting agent is fundamentally different from many others in the market.
Most agents focus on speed: high tenant turnover, multiple viewings, and securing any tenant as quickly as possible. While this may look effective on the surface, it often costs landlords more in the long run.
At Jacksons, our focus is on:
Longevity of tenancy
Pre-qualifying tenants before viewings
Finding the best type of tenant for your specific property
Why Longevity of Tenancy Matters
Quite simply, every tenant turnover costs you money.
Each change of tenancy can result in:
Lost rent while the previous tenant checks out and a new tenant checks in
Inventory fees, tenancy setup costs, and administration charges
Increased wear and tear between occupancies
For example, a landlord receiving £1,500 per month in rent loses £49 per day when a property is vacant. Reducing turnover isn’t just convenient — it directly protects your income.
Why We Pre-Qualify Tenants Before Viewings
Every rental property attracts numerous viewing requests. Just as we choose to work only with landlords who share our values, we believe it’s equally important to work only with suitable tenants.
Before any viewing takes place, we carry out a quick online pre-qualification through a professional referencing provider. This includes:
A soft credit check
Employment verification
Affordability assessment
This process ensures that only tenants who are genuinely able to proceed are invited to view. As a result, we conduct fewer viewings, spend more time getting to know each applicant, and make better-informed recommendations for you and your property.
Why the Right Tenant Matters More Than Any Tenant
Not all tenants are the same — and not all are right for every property.
We consider the full picture of a tenant’s lifestyle and how it may impact your investment over time. For example, a family with several children may be willing to live in a two-bedroom house, but the wear and tear on a smaller property can be significantly higher than with a couple or a couple with one child.
Our goal isn’t simply to fill a property. It’s to consider the entire tenancy period, ensuring your property is well cared for and your long-term returns are protected.
Treating Your Property Like Our Own
We treat every landlord’s property as though it were our own. If we wouldn’t place a tenant in one of our own properties, we would never ask you to consider them for yours.
That’s the Jacksons difference — thoughtful lettings, carefully chosen tenants, and a long-term approach that puts landlords first.
